Chicago Radio Drives Real Results for Chicagoland and Northwest Indiana Chevy Dealers


RBC Committee Launches Second Advertiser Roadblock

Dealer Operator of Apple Chevrolet and President of Chicagoland and Northwest Indiana Chevy Dealers Association shares the value of radio advertising simultaneously with millions of Chicagoans


(Chicago,IL)–August 17,2017–More than 40 Chicagoland radio stations simultaneously aired a 60-second interview with John Alfirevich, Dealer Operator of Apple Chevrolet and President of the Chicagoland and Northwest Indiana Chevy Dealers Association discussing how radio is a strong and proven channel for advertisers. The interview orignially aired on Tuesday, August 22, 2017 at 4:29 pm on a diverse group of radio stations, involving all formats, including music, news, sports, and Spanish language.

“The Chicagoland and Northwest Indiana Chevy Dealers are deep-rooted investors in Chicago Radio,” said Matt Scarano, Chairman of Illinois Broadcasters Association’s Radio Broadcasters of Chicagoland (RBC) Committee.  “The RBC is committed to delivering tangible results to the Chevy Dealers and all of our valuable advertisers.”

“Our association is dedicated to providing our Chevy dealers with exceptional marketing programs showcasing Chevrolet’s world class products in an honest and ethical way,” said John Alfirevich, Dealer Operator of Apple Chevrolet and President of the Chicagoland and Northwest Indiana Chevy Dealers. “Radio keeps Chevy engaged with the Chicago community, and provides that broad reaching foundational piece to our marketing plan.”

“Each of these RBC Committee-organized roadblocks reinforces the incredible power and effectiveness of the medium of radio,” remarked Dennis Lyle, President & CEO of the Illinois Broadcasters Association. “The advertising community has taken notice and this ongoing initiative has caught the eyes (and ears) of the nation’s radiocommunity as well,” continued Lyle. “IBA’s RBC Committee has definitely raised the bar in a number of ways.” 

In July, the RBC aired a 60-second interview with Ed Wehmer the Founder, President and CEO of Wintrust Financial Corporation on nearly 40 Chicagoland radio stations in conjunction with the committee’s Chicago Radio Drives Results initiative. This roadblock concept was first introduced by the RBC in 2016 via a 30-minute live conversation with Chicago Mayor Rahm Emanuel during a Chicago Radio Town Hall Meeting.

About the Chicagoland Radio Broadcasters:  broadcasters from stations throughout Chicagoland form the RBC branch of the IBA for the purpose of creating a favorable media atmosphere to both sellers and clients. Members are selected by the IBA to represent their stations.  Contact Dennis Lyle, Illinois Broadcasters Association, 618-985-5555 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  


2017 Station Members and Committee

iHeart Media, Chicago,

Matt Scarano, RBC Chairman and Jerry Schnacke

WEBG  95.5 FM  Country

WGCI  107.5 FM, Urban Contemporary

WGRB  1390 AM  Urban Gospel

WLIT  93.9 FM  Hot AC

WKSC 103.5 FM  CHR

WVAZ 102.7 FM  Urban AC

Cumulus, Chicago

Peter Bowen

WLS  890 AM  Talk

WLS 94.7 FM  Classic Hits

WKQX  101.1 FM  Rock

CBS Radio

Tim Pohlman

WBBM-AM  780 AM News

WBBM-FM 96.3 FM News

WCFS  105.9 FM  News

WJMK  104.3 FM  Classic Hits

WSCR  670 AM Sports

WUSN  99.5 FM  Country

WXRT  93.1 FM Adult Alt

Chicago Public Media

WBEZ  91.5 FM  News Talk


James Pastor

WMVP  1000 AM  Sports

Hubbard Radio, Chicago 

Jeff England and Drew Horowitz

WDRV  97.1 FM Classic Rock

WSHE 100.3 FM Adult Contemp

WTMX  101.9 FM Hot AC

WWDV 96.9 Classic Rock

Midway Broadcasting

Melody Spann-Cooper

WRLL  1450 AM  Spanish

WVON 1690 AM Talk

Newsweb Radio Company

Mark Pinski 

WAIT 850 AM  Ethnic

WCPQ  99.9 FM Ethnic

WCPY 92.7 FM Ethnic

WCPT 820 AM  Progressive Talk

WCPT FM  92.5  Progessive Talk

WNDZ 750 AM Ethnic

WSBC 1240 AM Ethnic

Salem Media Group

Jeff Reisman

WIND 560 AM News Talk

WYLL 1160 AM Christian Talk & Teach

Tribune Media Company

Jeff Hill and Todd Manley

WGN  720 AM  News Talk


Doug Levy

WOJO 105.1 Regional Mexican

WPPN 106.7 FM Spanish Hits

WRTO 1200 AM Spanish Sports Radio

WVIV 103.1 FM Spanish Pop

WVIX 93.5 FM Spanish Pop

Spanish Broadcasting System

Joe Mackay

WLEY 107.9 FM Regional Mexican

Weigel Broadcasting

Steve Farber and Rick O'Dell

MeTv  87.7 FM Music


Suburban Stations and Members


Matrix Media, Crystal Lake

Kathleen Cahill

WFXF  103.9 FM Classic Rock

WZSR  105.5 FM  Hot AC

Alpha Media, Waukegan

Karl Wertzler

WKRS  1220 AM Spanish Sports

WXLC  102.3 FM Hot AC

Alpha Media, Aurora/Joliet

 Brian Foster

WCCQ  98.3 FM  Country

WJOL  1340 AM News Talk (Joliet)

WRXQ  100.7 FM  Active Rock

WSSR  96.7 FM  Adult Contemp

WERV  95.9 FM Classic Hits (Aurora)

Other Members

Dennis Lyle, IBA

Marv Dyson, Urban Radio

John Nolan, Nielsen








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Please call the IBA office at 618-985-5555 or email at

Carterville Office
Illinois Broadcasters Association
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Carterville, IL 62918

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