IBA Webinars

1.  RAB Webinars:  IBA's newest memberservice introduced in June 2013 provides a year long schedule of webinars from the RAB.  Webinar log-ins are provided at no charge to current IBA member stations and there is no limit to the number of staff that can access each webinar. IBA will provide log-in instructions for each webinar using the Monday E-Letter "Insight Edge & Sales Tools" or you can email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for details.

2.  Chris Lytle Webinars:

How to "Talk Advertising" With Your Prospects and Customers Now.

It’s on Wednesday, November 16, 2016 at 12 Noon CST.

Grab your "seat" and bring your whole sales team.

Invite your copywriters and production people, too. 

https://attendee.gotowebinar.com/register/6907938365529065986

Here's why this program is important:

Everybody has an opinion about advertising. 

But people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it. Most of your salespeople don't have degrees in advertising or marketing. 

That's troublesome.

This Webinar bridges that learning gap quickly. 

It's a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to "talk advertising" and not just rates and ratings
  • Two of the best advertising “zingers” to share right away
  • What you say when a client says, "Nobody mentioned my ad."
  • How to get consumers to mention their ads
  • Five uplifting concepts to share with your customers
  • What you need to learn from these seven "old school" advertising masters

Chris Lytle is a best-selling author and well-travelled professional speaker. 

His promise to you is a bold one:

His programs contain more usable information per minute than any other learning event.

Save the date. 

Let him prove it.