Sales Training

Training even veterans can learn from! IBA offers several on-line training options designed to assist the media sales rep and sales manager to bring more advertising dollars to your station all at no cost to sellers of the member station. Whether you have your content delivered to your desktop, your laptop, iPad, or smart phone, IBA’s on-line training is so portable that sellers can take it along on sales calls to show the client just how beneficial local direct advertising can be. Many of the available modules contain promotional ideas that sellers can modify to meet the client’s needs, while in front of the client. Train when you want as IBA’s on-line training is always open and always on target!

Local Broadcast Sales-

Search through the largest archive of braodcast sales training for local direct, online, mobile and social media advertising ideas from one of 30 trainers. LBS has over 500 videos from industry leaders such as Paul Weyland, Gary Moore, Jim Tazserek amd more. Want an instant idea for a client that you have an appoinment with? Try Ask LBS for answers to sales questions that no one else can answer.
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P-1 Selling is now P1 Learning

P1 Plus is a live assist training program designed to take entry level sellers from rookie to “ready” in just seven weeks. Each registered seller will be taken through an intense combination of live and online training courses, conference calls, testing, and homework assignments.


  • 7 Weeks of Live Assist Sessions
  • 1-on-1 with P1 Learning Trainers
  • 40+ Online Video Courses
  • Individual Course Testing & Homework Assignments
  • Close of Program Final Project


The biggest challenge that our industry faces today is to give our next generation of sellers the tools they need to compete. P1 Plus not only provides great entry level sales training, but the opportunity to establish a mentoring relationship outside of the station’s walls with senior members of the P1 Learning team.

- Speed Marriott, Owner / CEO P1 Learning


The P1 Plus program will wrap up by taking sellers through the entire sales cycle resulting in a final presentation with a real account. But please register ASAP by clicking here,as this program is offered through the IBA on a quarterly basis with a limited number of seats per class.