Training even veterans can learn from! IBA offers several on-line training options designed to assist the media sales rep and sales manager to bring more advertising dollars to your station all at no cost to sellers of the member station. Whether you have your content delivered to your desktop, your laptop, iPad, or smart phone, IBA’s on-line training is so portable that sellers can take it along on sales calls to show the client just how beneficial local direct advertising can be. Many of the available modules contain promotional ideas that sellers can modify to meet the client’s needs, while in front of the client. Train when you want as IBA’s on-line training is always open and always on target!

Local Broadcast Sales-

Search through the largest archive of braodcast sales training for local direct, online, mobile and social media advertising ideas from one of 30 trainers. LBS has over 500 videos from industry leaders such as Paul Weyland, Gary Moore, Jim Tazserek amd more. Want an instant idea for a client that you have an appoinment with? Try Ask LBS for answers to sales questions that no one else can answer.
Link: (www.localbroadcastsales.com)

P-1 Selling-

P-1 Selling’s curriculum provides IBA member stations with hundreds of interactive courses, test, and written materials for a variety of topics for every seller, regardless of their experience. Each course is divided into short segments of approximately 10 minutes in a You Tube video format. Don’t have time to watch in the office….P-1 has an App for that! Become a P-1 Selling subscriber and have content delivered to your smart phone or iPad.
Link: (P1selling.com)