This month’s webinar from Local Broadcast Sales is available at no charge to IBA Members. Create your own LBS login and access any of their webinars.
March 30 – 11 am Central
Reasons to Keep Advertising Even During Inventory and Labor Issues
Do you have clients or prospects who say they have no reason to advertise because they are experiencing retail inventory and labor issues? Paul Weyland has some concepts for you to consider and adapt to use in your local sales calls. You’ll be surprised at how many compelling responses to this common objection can be ready to share and discuss throughout your day! Hey, this almost sounds like a competitive advantage through some professional preparation that will help you to outshine your competitors.
Presented by: Paul Weyland, LBS Broadcast Selling Expert