Agenda

TUESDAY, OCTOBER 8

8:30am

“State of the Industry” Session

Join NAB lobbyist Charlyn Stanberry, IBA Attorney Don Craven, IBA Illinois Lobbyist John Bradley, and IBA’s FCC Attorney Scott Flick for breakfast to learn the latest on legal issues every station owner and General Manager needs to know.

9:20am

Andrew Finlayson – “Executive A.I. Overview”

How can station leaders develop their strategy and approach to using AI in their market to grow their team’s success?  Andrew Finlayson will show you where we are with AI and where we are headed – as well as what guardrails and guidelines you will need.

10:15am

Erik Therwanger – “Selling through Chaos“

Attendees will discover the sales strategies and techniques necessary to open new opportunities, stay motivated, and impact their clients at higher levels during these unprecedented times. With an emphasis on understanding the sales engine that powers their sales vehicles, sales leaders will learn new ways to enhance their performance while achieving greater results. Today’s sales leaders will unleash their unlimited potential!

Andrew Finlayson – “Recruiting Today”

Filling many positions at stations has become a top challenge for many station teams – so is there a more modern way to recruit the next employee?  Andrew will show you state of the art examples of how leading broadcasters are approaching recruiting – ideas you can use the next day to help fill your next opening.

NEWSTRACK: Mike Castallucci – “Phoning It In”

Learn how Mike Castellucci (a.k.a. “Phoning-it-in-Mike”) became,  as the Digital News Academy in Australia calls him, the top “Phonographer” in the world. Why did he pick up a phone after being a reporter for 25 years? How did he make the gear work? How can today’s journalists play on the same playing field as anyone in this business and not only compete, but be honored with journalism’s highest awards? Consider this a “Show & Tell” session like none other you’ve seen. Whether you’re in radio or TV news, this and all of today’s NewsTrack sessions will help you improve your craft.

11:30am

IBA2024 Luncheon

1:15pm  

Erik Therwanger – “Next Level Selling”

Attendees will discover how to enhance their perceptions of selling, create an unbreakable mindset, and develop the follow-up touches necessary for the Next Level sales results they need. With an emphasis on “sharing and opening”, today’s sales professionals will unlock their true potential, outpace their competition, and drive their sales vehicles across the finish line.

Liz Crider Huff – “Build-A-Bear of a Promotion”

Promotions are the most profitable way to grow, engage and monetize your audience. Now more than ever we need to be efficient and drive results for our advertisers and our stations. Liz provides attendees the blueprint for a simple, executable plan to drive significant revenue to close out 2024 and set up 2025 for success, plus grow and engage your audience while you’re doing it.

Andrew Finlayson – “Using A.I. Tools to Get More Done in Less Time”

Learn how AI can help station teams become more creative and productive through the thoughtful use of simple AI tools.  Andrew will offer proven concepts and tactics to help create compelling content and sales efforts.  Bring your laptop and be ready to explore the power of AI with your colleagues.

NEWSTRACK: Mike Castallucci – “The Story is Everything”

Not only does Phone-it-in-Mike shoot entirely on his phone, he also has his own brand of storytelling. Learn how to write an engaging, emotional piece. Can you do it with day turns? What are the elements? Plan on “how to” when it comes to dissecting writing, shooting and editing. Both radio and TV journalists will benefit from this session.

2:30pm

R/TV Streetfighter’s Panel

Erik Therwanger – “Leading Through Chaos”

Attendees will discover the leadership strategies and techniques necessary to inspire, motivate, and influence their entire teams and co-workers during these unprecedented times. With an emphasis on creating an empowering culture, leaders will learn new ways to encourage their team members, achieve exponential growth, and experience unparalleled results. Today’s leaders will unleash the leadership potential in their teams!

NEWSTRACK: Mike Castallucci – “The Philosophy of Editing”

In this session, Mike will discuss “dissecting a timeline” and “the philosophy of editing.” This session also allows time to talk “story” and dive deeper into writing in the field on deadline, arc of a story, etc. – making for a great session for group discussion and lots  for lots of questions. Both radio and TV journalists will benefit from this session.

3:45pm

Silver Dome Awards Programming Finalists Panel

Silver Dome Awards On-Air Talent Panel

Silver Dome Awards News Finalists Panel

Liz Crider Huff – “Build-A-Bear of a Promotion”

Promotions are the most profitable way to grow, engage and monetize your audience. Now more than ever we need to be efficient and drive results for our advertisers and our stations. Liz provides attendees the blueprint for a simple, executable plan to drive significant revenue to close out 2024 and set up 2025 for success, plus grow and engage your audience while you’re doing it.

5:00pm

“Downstate” Silver Dome Awards Reception & Awards Presentation