Brand Manager
Company/Station Name: WXRT Job Location: Chicago, IL
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Department: Programming Reporting To: SVP/Market Manager Employment Type: Full Time Pay Transparency: $175,000.00/Yr. – $200,000.00/Yr. Location(s): Chicago, IL Work Arrangement: On-Site Overview: Audacy Chicago is looking for an exceptional and visionary Brand Manager to lead the premiere AAA station in the nation at the legendary WXRT-FM. As a Brand Manager, you will provide artistic, creative, inspirational, and professional leadership for WXRT as well as local oversight and communication. The ideal candidate will have proven leadership and management skills, strategic thinking, and the ability to communicate a clear vision. A deep understanding of the Triple A format, its history, and an inspired roadmap for continued growth is mandatory. This station helped create and lead the AAA format for several decades; you’ll help reinvent the format to attract new audiences while remaining true to the format and station’s mission, heritage, and commitment to music discovery. Experience: What You’ll Do: Be responsible for all aspects of the station’s brand experience, including on-air content (music, imaging, air talent, features, sonic signature and vibe, etc.), events, promotions, contesting, and digital presence. Craft music logs, schedule and direct talent, and engage with artists and record labels to secure unique content and experiences for our audience. Coordinate station visits and in-house performances. Collaborate with marketing, sales & promotions staff to achieve ratings goals and advertiser results while protecting the audience and the brand. Meet and exceed mutually agreed upon ratings and digital goals in a competitive landscape with enthusiasm and high standards. Understand how to use station social media to enhance ratings, the brand, and audience engagement. Consistently execute talent-coaching meetings. Ensure adherence and compliance with Company program standards and FCC regulations. Lead by example to demonstrate the importance of the relationship between the station and the local community. Establish and communicate programming and content goals and vision, and be responsible for the results. Work collaboratively with sales leadership, understanding and believing in a sales-friendly environment. Develop and effectively manage the department budget. Use the promotional strengths of the radio station to help achieve corporate goals. Provide ratings analysis and reporting for both over-the-air and digital platforms. Establish long-range plans. Supervise the use of any syndicated and/or outside services. Supervise all department staff. Perform other duties and responsibilities as required. Requirements: More About You: Required & Preferred: Required Qualifications: Proven ratings and revenue success in the Triple A/Modern Rock/Alternative/Classic Rock/Rock/Classic Hits format in a Top 10 market. Must be self-motivated and possess excellent communication skills. Demonstrated ability to work collaboratively with sales, marketing, and promotions. Comfortable with a dynamic and matrixed work environment. Knowledge of FCC rules, geographical demographics, and familiarity with the broadcast area is required. Familiar with working in a union environment with represented employees. A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of an applicant’s own vehicle, proof of insurance, is required. Education/Work experience: Minimum of 5 years in major market programming management and a 4-year degree in a related field is preferred. |
