TV General Manager
Job Location: Cape Girardeau, MO
We’re hiring a dynamic Vice President/General Manager to lead KFVS12—America’s Heartland’s go-to source for news, weather, and community storytelling. If you’re a bold, people-first media leader who loves building great teams and growing brands across every screen, let’s talk.
As VP/General Manager, you’ll be the station’s chief champion—setting the vision, inspiring teams, and driving results in a fast-moving, highly competitive, and decentralized culture at Gray Media. You’ll report to a Senior Managing Vice President–Local Media and own all aspects of the station’s performance.
Duties/Responsibilities include, but are not limited to:
- Lead a high-performance, multi-platform operation—broadcast, digital, streaming, and social—with a focus on audience and revenue growth.
- Set and execute ambitious strategic and operational plans aligned with our local brand and community.
- Be the station’s ratings-and-revenue engine: sharpen our content, expand our reach, and accelerate monetization across platforms.
- Communicate clearly and often. Build a collaborative, accountable, and energized culture across news, sales, marketing, engineering, and operations.
- Champion innovation—test, learn, iterate—and empower creative ideas at every level.
- Be the face of KFVS12 in the community: cultivate strong client relationships and meaningful partnerships that move the market.
- Coach, train, and develop people. Grow leaders and build high-performing, diverse teams.
- Own the P&L: manage financial statements, operating and capital budgets, and ensure station compliance.
- Uphold the rules and the right way of doing business: FCC, EEO, SOX, company policies, and the highest ethical standards.
- Roll up your sleeves for whatever comes next.
Qualifications/Requirements:
- 10+ years in media leadership with experience as a GM, Marketing Director, Director of Sales, or News Director.
- Bachelor’s degree in a related field (or equivalent experience).
- Sharp understanding of where local media is headed—and how to win there.
- Exceptional communication skills: written, verbal, presentation, and interpersonal.
- Calm under pressure with expert prioritization and deadline management.
- Strategic, analytical, and influential—able to align teams and execute.
- Proven leadership: emotional intelligence, conflict resolution, coaching, and inspiration.
- Fierce negotiator and relationship builder.
- Talent magnet: identify, hire, and retain high performers.
- Community-minded with the presence and passion to lead locally.
- Working knowledge of employment law compliance and financial reporting.
- Comfortable navigating change and leading others through it—sometimes with little notice.
- Tech-savvy with business software (MS Suite, enterprise/SAP-type systems).
- Valid driver’s license (or ability to obtain). Driving record should have no major convictions and no more than one minor conviction or at-fault accident in the past 3 years.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
