Senior Media Executive
Job Location: Terre Haute, IN
Job Summary/Description:
WTHI-TV is seeking an Experienced Media Executive to join our award-winning team.
Duties/Responsibilities include, but are not limited to:
– Implements strategies to consistently grow revenue and exceed monthly and quarterly revenue goals.
– Develop client relationships, contact key accounts, handling clients at various stations in the sales cycle, including account updates, weekly projections, and forecast of future advertising.
– Understanding of media landscape and digital marketing strategies.
– Generate packages, negotiate advertising rates, and create oral and written presentations.
– Monitor accounts receivable of client base.
– Establish and maintain good relationships with buyers and clients.
– Collaborate with internal teams, including sales management, creative services, and traffic, to ensure seamless campaign execution.
– Research, analyze, and monitor competitive media for new leads.
– Maintain accurate records of sales activities and client interactions in the CRM system.
– Attend client meetings and industry events.
Qualifications/Requirements:
– Bachelor’s degree preferred with emphasis in Business/Marketing/Communications.
– Sales-related experience preferred.
– Knowledge of all aspects of the television, broadcasting, and internet industries.
– Ability to calculate figures and amounts such as commissions, proportions, and percentages.
– Excellent public relations skills. Computer proficient. Ability to travel and work long hours.
– Valid driver’s license, state-mandated automobile insurance, and an acceptable driving record are required.
– Background check.
