Date: October 1
Time: 9AM – 6PM
Location: Crowne Plaza Springfield
Panelists IBA Lobbyist John Bradley, IBA Attorney Don Craven, Executive VP - NAB Government Relations Shawn Donilon, IBA FCC Attorney Scott Flick, RAB President & CEO Mike Hulvey, and TVB President & CEO Brad Seiter discuss latest issues and field audience Q&A followed by Erik Therwanger "Leading Thru Chaos” chat exclusive for our owner and management audience.
At 211° water is hot but at 212° water boils! The energy rises to a level that causes a transformation into steam – a power source! Discover how to create a new level of energy in your team and create an unstoppable force of success.
Attendees will learn the tactics necessary to make the 1° Decision and unlock their true potential and the untapped potential of their team members. With an emphasis on developing a powerful mindset that leads to unparalleled performance and results, the audience will understand how to stay on course with their goals, overcome any obstacle, and arrive at their dream destination.
Key Takeaways:
- Learn strategies to sustain high levels of focus.
- Understand how to empower your team members.
- Discover new ways to overcome anything holding you back.
- Achieve success, no matter what circumstances you face.
- Hall of Fame Induction
- Downstate Vanguard Award Winners
- Downstate Broadcast Pioneer Award
- Broadcaster of the Year Award
- Student Silver Dome Awards Presentation
AI isn’t replacing sellers—it’s helping us work smarter and faster. This session walks through the modern sales cycle and shows how AI can streamline everything from prospecting and research to CNAs, presentations, and creative messaging. A practical, real-world look at how radio and TV sellers can shorten the sales cycle without losing the relationship-driven heart of the job.
From his book, Dynamic Sales Combustion, learn how to do more than having just a sales vehicle; learn how to fire up your sales engine and drive sales to new levels. Discover the high-energy power of enhancing perceptions and mastering sales activities like contacting and follow-up.
Key Takeaways:
Attendees will discover the sales strategies and techniques necessary to open new opportunities, stay motivated, and impact their clients at higher levels during these unprecedented times. With an emphasis on understanding the sales engine that powers their sales vehicles, sales leaders will learn new ways to enhance their performance while achieving greater results. Today’s sales leaders will unleash their unlimited potential!
- Learn strategies to enhance your mindset
- Understand how to identify and gather important data
- Discover new ways to build deeper relationships
- Create the structure necessary for gold-medal results
Erik Therwanger is the founder of Think GREAT and the author of The Think GREAT Collection. As the vice president of a media company, Erik developed a team of leaders and designed the systems necessary to achieve over 300% annual sales growth. He now teaches business leaders how to reach new levels of success based on his unique experiences as a United States Marine, executive business leader, sales professional, and entrepreneur.
Bryan Marriott helps people and organizations perform at their best through real-world storytelling and training. He’s been instrumental in launching innovative programs like the Ten-Minute Trainer Network, P1 Plus Seller Success Program, Sales Foundations, and the live-streaming event Rising Above. With 15+ years in sales, strategy, and team development, he combines practical insights with a focus on how people learn best—building programs that truly stick.
Matt Sunshine is the Chief Executive Officer at The Center for Sales Strategy (CSS) and its portfolio of brands, including LeadG2, Up Your Culture, and Robertson Lowstuter. His areas of expertise encompass growing sales organizations, identifying and nurturing sales talent, refining sales processes, enhancing lead generation capabilities through inbound marketing strategies, as well as digital marketing initiatives.
